Top 10 Tips for Writing a Winning Entry

Tip 1: Make sure you address all the criteria

Tip 2: Write concise and compelling summaries - you only have limited words in which to address the criteria so make sure you are concise and to the point.  Structure your entry.  Tell a story. 

Tip 3: Articulate the challenge or problem that needed to be solved

Tip 4: Clearly State the Results  - The results are an important part of the judging criteria so be specific.  For example, what was your increase in followers, what was your engagement, what was your reach, what was the ROI, what was your increase in revenue? 

Tip 5: Stick to the Word Counts - Judges have lots of entries to review so please stick to the word count. If the word count is 500, any additional words in that section will not be included. 

Tip 6: Provide the Evidence - If you are entering an award that requires testimonials, campaigns, videos or images, don' forget to include them.  

Tip 7: Have your Entry Proof Read - sometimes you can look at something many times and not see errors.  Ask other people to proof read and offer feedback for your entry. Make sure you allow plenty of time for this process so you do not miss the entry deadline. 

Tip 8: Make Sure You Have Approval From Clients - if you are submitting an entry on behalf of a client, make sure you get approval from them first.  Ensure you have them fill our a Client Permission form and submit it with your entry.  

Tip 9: Fill out your Entry on a Word Document Before Transferring it to the Online Entry Form - you don't want to spend time writing an awesome entry, only to have the web page crash when you submit it. 

Tip 10: Allow Plenty of Time to Submit Your Award Entry - Make sure you have included all your information and evidence. Don't put pressure on yourself and wait until the last minute.  You will not submit your best entry under pressure.