Social Media Awards

Call for Entries has opened for the 2019 Social Media Marketing Awards

We are excited to announce that the Call for Entries for the Social Media Marketing Awards has opened for 2019.

It is a great chance for individuals, businesses, companies, organisations and not-for-profits to be recognised for the outstanding job they do in the social media space.

This year there are 10 new Award Categories:

  • Best Social Media Educator of the Year

  • Best Student Social Media Campaign

  • Best Use of Youtube

  • Travel Influencer of the Year

  • Health and Fitness Influencer of the Year

  • Beauty Influencer of the Year

  • Fashion Influencer of the Year

  • Food Influencer of the Year

  • Best Social Media Tool

  • Best Use of a Chatbot in Social Media

Plus our other 15 categories.

We have an esteemed panel of judges from all over the world who are looking forward to evaluating all the entries.

To enter, just go to and follow this directions.

There is an early bird entry fee of $149 inc GST available between 15th January 2019 until 15th February 2019. From the 16th February 2019, the normal entry fee of $249 inc GST will apply.

10% from each entry fee will go to the Starlight Foundations LIVEWIRE program. connects teens and young people (10-20) experiencing serious illness or disability, through a safe online community. It helps teens navigate life with a serious illness, support each other and most importantly, to focus on the positives of what they can do, not what they can’t.

We look forward to seeing your entry.

If you have any questions, please contact

How RUOK Created an Award Winning Social Media Campaign

At the 2018 Social Media Marketing Awards, R U OK? won Best Social Good Campaign and Best Use of Snapchat. Social Media Marketing Awards Founder chat with Anastasia Symons, Brand and Communications Manager at R U OK? about how RUOK harnessed the power of social media to increase engagement and participation

4 New Judges Announced for the Social Media Marketing Awards


Excited to announce 4 new judges for the Social Media Marketing Awards. 

Leo Morejon is a Social Tribe Member and founder of

Leo started his career at NYC ad agencies leading new business sales pitches and marketing for clients. He began at J. Walter Thompson and later moved to the digital ad agency 360i, where he was social media lead on high profile brands, such as Oreo, a pioneer in real-time marketing (Oreo Super Bowl Blackout Tweet, Daily Twist, and so on), and he won multiple awards, including a CLIO Award, Cannes Lions, and a Guinness World Record. 

2) Dr Karen Freberg is an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. 

3) Vikas Bagri is currently the Social Media and Civic Innovation Adviser for the Government of Chhattisgarh. Vikas has worked in various capacities with the Government of India, State Government of Chhattisgarh, academic institutions, start-ups and non-profits in the areas of education, health, innovation, entrepreneurship, social media, open data and ICTs for development. 

Vikas was earlier part of the Adviser to the Prime Minister's office and India’s National Innovation Council where he was driving several national level initiatives such as Technology Applications for Rural Broadband, Innovation Hubs, Heritage of Mahatma Gandhi, India Grand Challenges, and the use of social media by the Government of India 

4) Captain Chris Hsiung who is Police Captain - Investigations & Special Operations Division / Digital Engagement at Mountain View California 

With extensive experience from over 23 years in law enforcement, Chris is part of the Mountain View Police Department executive team and currently commands the Investigations and Special Operations Division consisting of detective units, personnel and training, professional standards, analytical and management services, and the digital media and public affairs unit. He is a digital media influencer, conference speaker, and innovator on the topic of government social media, crisis communications and management, community engagement, and digital strategy.

Leo Morejon

Leo Morejon

Dr Karen Freberg

Dr Karen Freberg

Vikas Bagri

Vikas Bagri

Captain Chris Hsiung

Captain Chris Hsiung


Call for Entries has Closed for 2018

The Call for Entries for the Social Media Marketing Awards for 2018 has closed.  We have received so many entries and they are of a very high calibre.    

Thank you to all who entered.  

We are currently reviewing all the entries before passing them on to the judges to review.  

The judges will have the month of May to complete their judging using our online awards platform.  They judge independently and do not see the scores from other judges. 

We will be announcing the Finalists on June 6th 2018.  All entrants will receive an email that day advising them of the list of finalists for each category.  

All entrants will receive a Nominee badge for each category they have entered before the end of this week that they can use on websites, social media and marketing materials.  

 Good luck to all who have entered.  

Call for Entries close TONIGHT 11.59pm AEST

We are in the home stretch for entries for the Social Media Marketing Awards. 

Entries close at 11.59pm TONIGHT, 30th April 2018 AEST. 

To access the portal, go to

To avoid last minute stress, here are some tips: 

  • Work on them early so you have plenty of time to complete your entry. There is nothing worse than feeling the stress as 11.59pm gets close. I know this from personal experience. 
  • Write your entry on a word document and then transfer into the Awards platform. You don't want to craft the perfect entry only to have the computer glitch and it is lost - again, I know this from personal experience 
  • Enjoy the process - Take a little time to celebrate the great work you have accomplished. We generally do not take time to celebrate our wins so this is a chance to reflect on all the awesome work you and your team does. 
  • You can turn your entry into a case study that you can use for your own marketing. 

The judging process will commence tomorrow and the judges have the whole of May to finalise their judging. 

Finalists will be announced on June 6th 2018 and we will be sending confirmation to all entrants via email on that date. 

The nominee badges will be emailed out to you for each category you have entered before the end of this week. 

I am available all day to answer any questions you might have on either 0412 304 535 or on email at

Mireille Ryan
CEO, Social Media Marketing Institute
Founder, Social Media Marketing Awards

Entry Deadline Extended to Monday April 30th 2018

Thank you so much for all the entries we have received so far for the Social Media Marketing Awards!  

We are so excited to see the calibre of entries we have received.  

We have received feedback that people need a few extra days to ensure they are able to finalise their entries so we have decided to extend the entry deadline to Monday 30th April 2018 at 11.59pm.  

This will give entrants another 6 days to gather their evidence to add to their awards.  

If you have any questions, please do not hesitate to contact Mireille Ryan on 0412 304 535 or email   

Time is Running Out - 14 days Left to Enter

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I just wanted to send a reminder to you to let you know it is only 2 weeks until the Call for Entries closes for the Social Media Marketing Awards - on Tuesday, April 24th, 2018.  

I can tell you - winning an award is a big deal for your career! 

I won an industry award in 2010 and it was life changing.  

It attracted lots of new clients.  

I was featured in newspapers and magazines all over the world. 

I was invited to speak at conferences. 

I was asked to write for several magazines. 

And even though I have changed industry, being an award winning entrepreneur still brings me benefits 8 years later. 

And the scary thing was,  I almost didn't enter.  

I remember thinking that I didn't think I would win.  

I was so busy and almost left entering until it was too late.  

I am so glad I listened to that inner voice that said to just give it a go as there was nothing to lose.  

Imagine what I opportunities I would have missed out on.   

Make sure you enter the Social Media Marketing Awards today.  

Don't leave it to the last minute like me

You will be so glad that you did! 

Mireille Ryan 

CEO, Social Media Marketing Institute
Founder, Social Media Marketing Awards 

How to Put Together an Awards Entry That Stands Out

The countdown is on - only a month until the Call for Entries close for the Social Media Marketing Awards.  

Imagine what it will be like to stand in front of the leaders of the Social Media Industry and accept an award.  

I know how it feels to win an award.  In 2010, I won an Australian Exercise Professional of the Year and that moment was life changing.  As soon as I sat down after accepting my award, people started coming over to me and wanting to collaborate.  I was in magazines and in the news  - it really allowed me to gain visibility.   I was invited to speak at conferences. Even though that was 8 years ago and I have changed industries, it still brings me benefits.  

This is why I was passionate about creating an Awards Program exclusively for the Social Media Marketing Industry. 

So with this in mind, I wanted to give you 10 tips to help you put together a quality awards submission: 

1. Know your dates - The key date is April 24th, 2018 and you need to have finalised your entry and paid the fee for entry (if you are not a member of the Social Media Marketing Institute).  That might seem a long way off but it is not as far away as you might think.  Don't put yourself under pressure by trying to put together your Award entry on the due date.  

2. Make sure you understand the judging criteria for the category you are entering.  Look at how the judges will mark the category you are entering and ensure you address them in your entry.  

3. Look at what supporting material you can provide to enhance your entry.  It could be a video, images or screen shots from your social media.  

4. Get permissions if required - if you are from an agency or do social media work for clients,  you will need to ensure you get their permission to enter the campaign.  A joint entry is a great way to celebrate an awesome collaboration.  

5. Put together your entry on a word document and transfer the information into the Awards portal.  I have learnt that this is good practice and a way to ensure you minimise frustrations, especially as you get close to the due date.  We have an excellent Awards portal but computer glitches and even blackouts can cause frustrations and you don't want to perfect that entry to then lose it.  And yes, it has happened to me so I speak from experience.  

6. Check spelling and grammar - This can sometimes be overlooked as you finalise your entry.  Run your entry through a grammar program or ask someone else to proofread your entry.  Sometimes you can read something a dozen times and still miss a simple mistake. 

7. Have a couple of people proof read your entry - If you feel you are ready to submit, ask someone else in your business or agency to read through the entry to ensure you have answered the questions and included the best information to make you entry stand out from the rest. If you work for yourself, ask a business mentor or a friend who really knows your business to give you some feedback.  It is amazing what a fresh pair of eyes can see. 

8.  Make sure any figures in your entry can be backed up - If your entry refers to results achieved by your campaign, these will need to be backed up and judges will ask for them if they are not included in your entry.  

9.   Enter multiple categories - Once you enter your first category and make payment, you will receive a membership to the Social Media Marketing Institute and once a member, you can enter as many award categories at no further charge.  By entering multiple categories you increase your chance to be named as a finalist.  You will also receive a nominee badge that you can put on your website, social media and marketing materials.  

10.   Enjoy the process - This is a chance to put together a great case study for your business so take the time to enjoy the successes you have had and celebrate what you have achieved.  

If you have any questions at all, please email me at or call me on 0412 304 535.  

The Social Media Marketing Awards Gala Dinner will be huge and we look forward to you being a part of it! 

Kind Regards, 

Mireille Ryan
CEO, Social Media Marketing Institute
Founder, Social Media Marketing Awards 

3 New Judges Announced

We are excited to be adding 3 new judges to our judging panel for the Social Media Marketing Awards:

Susan Duong - Client Partner - Ecomm, Education and Professional Services at Facebook 

Tolga Balabaner - Creative Strategist at Snapchat

Angelique Schierz-Crusius  - Head of Social Media at Samsung Australia

So excited to add their experience to the judging panel. 

Judging Panel Announced for Social Media Marketing Awards

Social Media Marketing Awards Jury 1.png

We are excited to announce some of our judging panel for the Social Media Marketing Awards.  

We would like to welcome: 

James Delahunty - Senior Relationships Manager at LinkedIn

Jenny Devine - Social Media Lead at Bank of Queensland

Chris Ledlin  -Director of Social Media at Southern Cross Austereo

Debs Majumdar - Digital Commercial Manager at Fox Sports

Aoife Marie O'Connell  -Digital and Social Media Manager at IAG

Kate McBean (Alison) - Head of Consumer Marketing & PR at Yahoo 7

Miri Rodriguez - Brand Storyteller & Senior Lead Social Media  at Microsoft

Tony Story - Head of Digital and Social Media at National Australia Bank

So excited to have these industry leaders on our Judging panel.  We appreciate their support in recognising excellence in Social Media. 

More judges will be announced shortly. 

Press Release - The Social Media Marketing Awards Issues Call for Entries

SMMA Call for Entries Linked In Banner.png

The Social Media Marketing Awards, has issued a call for entries for the 2017/2018 Social Media Marketing Awards.  The complete details of the competition are available at

The Social Media Marketing Awards are open to individuals, agencies, brands, companies, non-for-profits and organisations that participate in social media marketing.  Entries must have been created and been live on social media in the 12 months up to April 24 2018.  Entries are currently only being accepted from Australia and New Zealand.

Entry is free for members of the Social Media Marketing Institute. 

For those who are not members, the early bird entry deadline, with reduced fees, is 1st December 2017.  The entry fee also includes a membership to the Social Media Marketing Institute. Once a member of the Social Media Marketing Institute, entrants can enter as many awards categories as they wish at no further cost. The final entry deadline is April 24 2018. 

Winners of the Social Media Marketing Awards will be announced at a gala awards banquet on August 16th 2018 in Sydney.

The Social Media Marketing Awards feature 15 award categories.  Entrants may submit any number of nominations to a number of categories which include:

·       Social Media Marketer of the Year

·       Best Emerging Social Media Marketer of the Year

·       Best Social Media Agency of the Year

·       Best Small Social Media Agency of the Year

·       Best Corporate Social Media Team of the Year

·       Best Public Sector Social Media Campaign

·       Best Social Good Campaign

·       Best Social Media Customer Service

·       Best Use of Facebook 

·       Best Use of Twitter

·       Best Use of Instagram

·       Best Use of Snapchat

·       Best Use of Linked In

·       Most Innovative Use of Social Media

·       Best Use of Social Media Data Analytics

The 2017/18 program offers new categories and will be judged by the leaders in social media industry.

The 2017/18 entry kit is available at

About the Social Media Marketing Awards

Proudly presented by the Social Media Marketing Institute, the Social Media Marketing Awards (SMMA) honours and recognises individuals, teams, agencies and organisations, to celebrate excellence and achievement in social media marketing.

It is an opportunity for public and peer recognition for leaders in the social media marketing industry.

Contact Information:

Mireille Ryan

CEO, Social Media Marketing Institute