Social Media awards

And the 2019 Social Media Marketing Award Finalists are.....

After an extensive judging process that included judges from 6 different countries, we are excited to announce the finalists for the 2019 Social Media Marketing Awards.

We had a record number of entries! 

Congratulations to all those who entered. 

Finalists are announced in alphabetical order.


Social Media Marketer of the Year

Jake Bley

Jack Breen

Georgia McGillivray

Rochelle Sheldon

Luke Smith

Wendy Thompson


Emerging Social Media Marketer of the Year

Nic Fren

Ellen Lear

Mackayla Paul

Bea Pole-Bokor

Isaac Retchless

Connor Wallace


Social Media Agency of the Year


Claxon (formerly known as Campbell Media Group)

Hybrid Agency

Jack Nimble


The Social Club

3 Phase Marketing


Small Agency of the Year


CPM Online Marketing

Disruptive Unicorns


Insight Social Media

Jack Nimble

Missing Link Social Media


Best Corporate Social Media Team of the Year


Michael Cassel Group


23 Digital


Social Media Educator of the Year

Renee Dembowski

Lynsey Fraser

Leanne Peard

Bea Pole-Bokor

Jo Saunders

Karen Sutherland


Best Public Sector Social Media Campaign

Department of Education and Training, Victoria - Free TAFE

Hybrid Agency/Renewal South Australia - Tonsley Innovation District

Queensland Health - Mental Health Campaign

University of New South Wales - UNSW Pride for Mardi Gras

University of New South Wales - Pulse


Best Social Good Campaign

Feros Care - Fearless Movies: Season One

OPR Agency - Australian Eggs: World Egg Day

This Life Cambodia (Australia) - End Violence Together

RUOK and Social Soup - Every Day is RUOK Day

Socialites - Starship Foundation Campaign


Best Social Media Customer Service

Socialites - The Socialites Community Management Dream Team


Best Student Social Media Campaign

Kirsty Callaghan & Cinty Buxton - USC

Jesse Quinones - Macquarie University

Amy Roberts - USC


Best Use of Facebook

BidPixel - Safer Drivers Course Campaign

Michael Cassel Group - Beautiful: Unplugged Campaign

Ogilvy - KFC App Campaign

Socialites - Fight Flu Campaign

This Life Cambodia (Australia) - End Violence Together Campaign

Wotif - Next Big Thing Campaign


Best Use of Twitter

Keith Keller - Global Digital Marketing Summit Campaign

RUOK - Everyday is R U OK Day Campaign


Best Use of Instagram

Bespoke Media Management - Bondi Real Estate Listing Campaign

Hybrid Agency - Slo Moe’s Smokery Campaign

Jack Nimble - Coates Hire Goal of the Year Campaign

Jack Nimble - Gumtree Tap to Furnish Campaign

Socialites - Somersby Cider Campaign

The Social Club - Fisher & Paykel Campaign


Best Use of Snapchat

John Kapos - Making Chocolate Easter Eggs Campaign

John Kapos - Snapchat for Chocolate Campaign

John Kapos - Snapchat Sticker Campaign

RUOK - Every Day is RUOK? Day Campaign

University of New South Wales - Treasure Hunt Campaign


Best Use of LinkedIn

Nathanial Bibby - LinkedIn Heroes: Entrepreneurs Making an Impact Campaign

Jillian Bullock - Buy 100 Bales Campaign

Kylie Chown - Dial Before You Dial Campaign

Kylie Chown - Linkedin for Business Growth Campaign

Hybrid Agency - Tonsley Innovation District

Jack Nimble - Coates Hire Campaign


Best Use of You Tube

Sydney Opera House - Vivid Live 2018

3 Phase Marketing - Obrien’s Real Estate Campaign


Travel Influencer of the Year

Carmen Huter - Northern Territory Tourism Campaign

Nicola Easterby - Polkadot Passport - South African Tourism Board Campaign


Health and Fitness Influencer of the Year

Rachel Diver - Pregnancy Campaign

Simone Pretcherer - Adashiko Campaign


Beauty Influencer of the Year

Annalee Huntingford - Verissima Natural Skincare Campaign

Ruchi Page - Kiehls Australia Campaign

Ruchi Page - Lancome Australia’s Show Me Your True Colours Campaign

Ruchi Page - Ole Henriksen Campaign

Natalia Webster - Bobbi Brown Campaign

Hodai Zarei - Mediterranean Tan Campaign


Fashion Influencer of the Year

Ayushi Kumari - NAKD Fashion Campaign


Most Innovative Use of Social Media

BidPixel - Safe Drivers Course Campaign

Ogilvy - KFC Colonel GIFs Campaign

Socialites - Starship Digital Donation Database Campaign

Social Soup - Behind the Bar Campaign

3 Phase Marketing - O’Brien Real Estate Campaign

University of New South Wales - Innovation Campaign


Best Social Media Tool







Best Use of a Chatbot in Social Media

Accor - Meet AccorBot - Accor Hotels Virtual Team Member of the Year

Metric Labs - Cryoclinics Messenger Bot

Luke Smith - Webinar Funnel Chatbot

South Social AI - Festival Bot


The winners will be announced at The Social Media Marketing Awards Gala Dinner on August 15 at Dockside Darling Harbour. 

To buy ticket, please go to

Call for Entries extended until Tuesday 30th April 2019

Due to Easter and the interruption with the public holidays, the Social Media Marketing Institute has decided to extend the Call for Entries for the 2019 Social Media Marketing Awards until 30th April 2019, 11.59 AEST.

Entries need to be completed by this date to be considered for judging.

If you have any questions, please contact Mireille Ryan at

New Judge Announced for the Awards Jury

Dennis Yu

We are so excited to announce that Dennis Yu, co-founder and CEO of Blitzmetrics has joined the Awards Jury panel for the Social Media Marketing Awards.

Dennis Yu is an internationally recognised lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.

He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics.

2 New Judges Welcomed to the 2019 Social Media Marketing Awards Jury

We are excited to welcome Nick Myers, Founder & Creative Director at Redfox Creative & AI & Voice Tech Futurist and Keith Stoeckeler, VP/Group Director at MKTG, New York, to the Awards Jury for the Social Media Marketing Awards

Nick Myers.jpg

How RUOK Created an Award Winning Social Media Campaign

At the 2018 Social Media Marketing Awards, R U OK? won Best Social Good Campaign and Best Use of Snapchat. Social Media Marketing Awards Founder chat with Anastasia Symons, Brand and Communications Manager at R U OK? about how RUOK harnessed the power of social media to increase engagement and participation

4 New Judges Announced for the Social Media Marketing Awards


Excited to announce 4 new judges for the Social Media Marketing Awards. 

Leo Morejon is a Social Tribe Member and founder of

Leo started his career at NYC ad agencies leading new business sales pitches and marketing for clients. He began at J. Walter Thompson and later moved to the digital ad agency 360i, where he was social media lead on high profile brands, such as Oreo, a pioneer in real-time marketing (Oreo Super Bowl Blackout Tweet, Daily Twist, and so on), and he won multiple awards, including a CLIO Award, Cannes Lions, and a Guinness World Record. 

2) Dr Karen Freberg is an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. 

3) Vikas Bagri is currently the Social Media and Civic Innovation Adviser for the Government of Chhattisgarh. Vikas has worked in various capacities with the Government of India, State Government of Chhattisgarh, academic institutions, start-ups and non-profits in the areas of education, health, innovation, entrepreneurship, social media, open data and ICTs for development. 

Vikas was earlier part of the Adviser to the Prime Minister's office and India’s National Innovation Council where he was driving several national level initiatives such as Technology Applications for Rural Broadband, Innovation Hubs, Heritage of Mahatma Gandhi, India Grand Challenges, and the use of social media by the Government of India 

4) Captain Chris Hsiung who is Police Captain - Investigations & Special Operations Division / Digital Engagement at Mountain View California 

With extensive experience from over 23 years in law enforcement, Chris is part of the Mountain View Police Department executive team and currently commands the Investigations and Special Operations Division consisting of detective units, personnel and training, professional standards, analytical and management services, and the digital media and public affairs unit. He is a digital media influencer, conference speaker, and innovator on the topic of government social media, crisis communications and management, community engagement, and digital strategy.

Leo Morejon

Leo Morejon

Dr Karen Freberg

Dr Karen Freberg

Vikas Bagri

Vikas Bagri

Captain Chris Hsiung

Captain Chris Hsiung


Judges Named for 2019 Social Media Marketing Awards Jury

The Social Media Marketing Awards honours and recognises those who are exhibiting excellence and achievement in social media marketing. We would not be able to run these Awards without our Awards Jury who volunteer their time and talents to judging the entries. And even though each of these people are incredibly busy, they are prepared to give their time to cheer on the success of others.

I just wanted to say a big thank you to each one of them.

Here are our 2019 Awards Jury:

  • Tolga Balabaner - Snapchat

  • Doyle Buehler - Entrepreneur and Digital Marketing Expert

  • Jenny Devine - Bank of Queensland

  • Kevin Garber - ManageFlitter

  • Jan Hofmann-Cassiani - Facebook

  • Elissa Hudson - Hubspot

  • Christy Laurence - Plann

  • Irene Lee - Canva

  • Chris Ledlin - Nine Entertainment Group

  • Debs Majumdar - Fox Sports

  • Kate McBean (Alison) - Bigstone

  • Reece Moon - First State Super

  • Aoife O'Connell -

  • Miri Rodriguez - Microsoft

  • Alex Scandurra - Stone and Chalk

  • Rochelle Sheldon - Socialites

  • Ian Wheeler - Twitter

  • Tom Williamson - Salesforce

    We really appreciate each one of you!!!!

4 New Judges Announced

4 New Judges #SMMA2018.png

Announcement: 4 New Judges for Social Media Marketing Awards

The Social Media Marketing Awards would like to welcome our 4 new judges: 

Alex Scandurra - CEO, Stone and Chalk

Christy Laurence - Founder @Plann, an Instagram Planning, Analytics and Scheduling app

Kevin Doyle - Director, Advertising Technology and DMP @ Salesforce

Ian Wheeler - Senior Client Partner Twitter

These judges bring a wealth of experience to the judging panel.   

To see all our judging panel, go to  


Judging Panel Announced for Social Media Marketing Awards

Social Media Marketing Awards Jury 1.png

We are excited to announce some of our judging panel for the Social Media Marketing Awards.  

We would like to welcome: 

James Delahunty - Senior Relationships Manager at LinkedIn

Jenny Devine - Social Media Lead at Bank of Queensland

Chris Ledlin  -Director of Social Media at Southern Cross Austereo

Debs Majumdar - Digital Commercial Manager at Fox Sports

Aoife Marie O'Connell  -Digital and Social Media Manager at IAG

Kate McBean (Alison) - Head of Consumer Marketing & PR at Yahoo 7

Miri Rodriguez - Brand Storyteller & Senior Lead Social Media  at Microsoft

Tony Story - Head of Digital and Social Media at National Australia Bank

So excited to have these industry leaders on our Judging panel.  We appreciate their support in recognising excellence in Social Media. 

More judges will be announced shortly.